Industry Application
Example 14
The case
of a major manufacturer of bottled water (Tokyo, Nagasaki and Yamanashi
Prefectures):
It has been recognized that,
by adding a minute amount of ITA to the bottled water, the bottled
water effectively helps maintain one's normal health. There is a
rapidly increasing market demand. In addition to being a tasty water,
ITA gives the bottled water a new function of enhancing and maintaining
health.
TLSL Comments:
(1) While a regular pet
bottle-full of water is priced at 100 to 120 yen, the ITA-treated
bottle is sold at a much higher price range of 250 to 280 yen.
OIARI Comments:
The market potential is quite
obvious.
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